RARE BEAUTY x SEPHORA BUS ACTIVATION

Fully branded exterior and interior bus for a Rare Beauty brand activation to promote the launch of their new fragrance held at White City. I had to carefully balance their photography and identity with the Sephora black and white striped branding and ‘first at’ messaging. This is was a successful partnership which allowed customers to experience and play with the brand.

SEPHORA CARDIFF STORE HOARDING

Creating the lead creative for Sephora’s latest store opening in Cardiff, marrying the core Sephora branding of black and white stripes with bold typography and local symbolism.

SEPHORA CREAM LIP STAIN RE-LAUNCH

I created the influencer and PR gifting packaging for the relaunch of the iconic cream lip stain in the UK. I got to play with the imagery and typography to create a bold and educational piece of packaging.

SEPHORA STRATFORD STORE LAUNCH CAMPAIGN

I created the key visuals for the new store launch located in East London that were used across all email communications, social media and promotional materials. I wanted to create something bold and fun, whilst retaining the core brand identity of Sephora.

GLOSSIER x SEPHORA BRANCH LAUNCH

I was tasked with creating a range of stickers and print collateral for the launch of Glossier at Sephora. Stickers are a key aspect of Glossier’s brand identity, so I created something within the Sephora colour palette that also embraced the young and ‘cute’ aesthetic of Glossier, influenced by the press events and socials happening at a roller rink.